Dormancy: are you losing revenue and paying to do it?

Trailer dormancyAre any of your rental trailers just sitting around idle? That’s dormancy.

And when rental trailers are dormant, you’re not only losing revenue, but paying to do it!

So how can you make sure your rentals are working for you? You look at two measurements: trailer dormancy and trailer utilization. Continue reading

7 ways today’s trailer tracking can increase your profit

Trailer tracking can increase your profitSeven ways trailer tracking can increase your profit?

Admit it. You’re surprised. You’ve always thought renting a supplemental trailer is just a necessary evil of doing business. You rent it, load it, haul it, unload it, and take it back (when you can find it.)

And if you ever used trailer tracking, it was just to check on a particularly sensitive load. The data you got most likely wasn’t as current as you needed it to be anyway.

Well, that’s not how it works anymore. We’re all a lot smarter about trailer tracking than we were nearly 20 years ago. And the technology has gotten much better. Continue reading